cheek lift and faceliftStrictly speaking, a cheek lift is a procedure that treats sagging and loss of volume in the middle third of the face (midface lift), which includes the region underneath the eyes and around the cheekbones. On the other hand, a facelift or rhytidectomy is a surgical procedure that treats sagging skin in the lower third of the face and improves jawline contour. A facelift addresses jowls and deep nasolabial folds, while a cheek lift restores facial harmony by restoring midface volume and contour. A facelift is often performed simultaneously with a neck lift operation. Some surgeons use the terms cheek lift and facelift interchangeably, which can confuse patients.